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EverBloom Mortgage
Website Redesign · WordPress · Mortgage Services
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Project Overview
EverBloom Mortgage came to me with a website the client had originally built herself in Wix. She was ready for a more polished, professional site that better reflected her business while making it easier for potential borrowers to explore loan options and take the next step.
The site was redesigned in WordPress using Kadence, starting with a starter template selected by the client and adapting it to reflect EverBloom’s brand, content, and audience.
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The Challenge
The existing website contained the information the client needed, but it lacked a strong visual identity, clear organization, and a cohesive user experience.
Because the client selected an existing Kadence starter template as the foundation for the redesign, the challenge was adapting a layout created for an entirely different industry. I retained structural elements that worked well while rethinking the branding, typography, color palette, imagery, content, and page organization for EverBloom Mortgage.
Starting with a Framework
The project began with a Kadence starter template originally designed for a coffee shop. Rather than simply replacing the text and images, I used the template as a structural starting point and rebuilt its visual language around EverBloom Mortgage.
The final design demonstrates how an existing framework can be thoughtfully adapted to create a site that feels specific to the client’s brand rather than template-driven.
