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Russell Vacation Rentals
Email Design · HTML/CSS · Mailchimp · Hospitality
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Project Overview
A seasonal email campaign promoting fall getaways along Florida’s Gulf Coast. The email brings together featured vacation rentals, local events, and direct-booking reminders in an inviting, easy-to-browse layout.
I customized the layout and styling in HTML and CSS, combining coastal imagery, property details, amenity icons, and clear calls to action, then prepared the campaign in Mailchimp.
The Challenge
The email needed to feature four properties alongside seasonal messaging and upcoming events without feeling crowded.
The challenge was balancing photography with useful information, keeping the sections consistent, and making each property’s booking link easy to find on desktop and mobile.
Building the Email
A sunset beach image introduces the fall campaign, followed by a repeating layout of property photos, short descriptions, amenity icons, and orange booking buttons.
I adjusted the HTML and CSS to refine spacing, typography, image sizing, and mobile layouts. Subtle animation and hover effects add detail in supported email clients, while the content remains clear without them.
A dedicated “Book Direct” section highlights the benefit of booking through Russell Vacation Rentals, and the events section gives readers more reasons to plan a fall visit.