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JSA Caribbean Motorcycle Tours
Website Design · Logo Design · WordPress · Tourism
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Project Overview
JSA Caribbean Motorcycle Tours came to me without an existing website, logo, or established online presence. The goal was to create a complete digital presence for a Dominican Republic motorcycle tour company that would introduce the brand, showcase its guided tours, and make it easy for travelers to plan their trip.
I designed the logo and website from the ground up, sourcing photography and building the site in WordPress with both English and Spanish versions to serve local and international audiences.
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The Challenge
The client needed more than a website. With no existing brand or online presence, the project required establishing a visual direction while also determining how potential customers would explore tours, check availability, and get in touch.
The client wanted visitors to see available tour dates without introducing an online booking system or additional software costs. Rather than booking directly through the site, travelers needed a simple way to review availability and then inquire by email or phone.
Building the Experience
I created the JSA logo and established a bold visual direction inspired by the energy of motorcycle touring and the tropical landscape of the Dominican Republic. The color palette, typography, and photography were used throughout the site to create a consistent visual identity.
The site was organized around clear tour options, detailed itineraries, guide information, and straightforward calls to action. Interactive route maps were incorporated into individual tour pages to help travelers visualize each journey, while availability calendars made it easy to check potential travel dates before making an inquiry.
