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Coastal Days Vacation Rentals
Email Design · Hospitality · Vacation Rentals
Project Overview
Coastal Days is a concept email campaign for a Destin, Florida vacation rental brand, designed to capture the relaxed, upscale feel of a Gulf Coast getaway while guiding travelers from inspiration to booking.
The Challenge
Vacation rental marketing needs to inspire a trip while making it easy to start planning. I wanted to avoid the typical image-heavy travel email by creating a strong sense of place and giving four different rentals a cohesive, easy-to-scan structure..
The Solution
I built the campaign around “A Week Looks Good on You.” The opening sequence follows the same traveler across three beach scenes, becoming progressively more sun-kissed in each image. The visual progression suggests the passing days of a Gulf Coast vacation and turns the headline into part of the story.
From there, the design transitions into a structured property section that gives each rental its own identity while keeping the overall campaign visually consistent.
Visual Direction
The color palette draws from the Gulf Coast environment, using turquoise water tones, coastal blue, warm neutrals, and soft coral accents.
Rounded imagery, clean typography, and understated iconography keep the layout approachable while allowing the photography to remain the focus.
Designing for Conversion
The email moves intentionally from inspiration to exploration to action. Property cards surface key details such as location, guest capacity, bedrooms, and beach access at a glance, while consistent Book Your Stay buttons give each rental a clear next step.
